Calculator

Brand Identity Cost
calculator.

Estimate the cost of a full brand identity — naming, marks, type, color, brand book.

How we calibrated this
Calibrated on brand engagements at Vedwix.
Inputs

Tell us about your project.

This is a static reference card. For interactive calculators, talk to us — we tune the assumptions per client.

Scope
  • Logo + color + type only0.5×
  • Logo + identity + brand book1×
  • Full system (incl. naming + verbal)1.4×
Naming work
  • No (you have a name)1×
  • Yes (10 candidates)1.3×
  • Yes (full naming with trademarks)1.7×
Application work
  • Logo only, you apply0.85×
  • Common applications (web, deck, social)1×
  • Extensive (packaging, signage, print)1.4×
How it's calculated

The formula.

Base USD 25,000 × scope × naming × applications

Output

Estimated cost

Total cost.

Output

Timeline

Weeks from kickoff to brand-book delivery.

Output

Deliverables

What you receive.

Want a real estimate?

This is a band,
not a quote.

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