Agency comparison · product launch
Product launch studio vs
In-house launch hire.
Most companies launch 1-3 times a year. Hiring a full-time launch person is overkill; an agency for the moment makes more sense.
Serviceproduct launch
Best forDecision framework
When each wins · 01
Pick by scope.
When Product launch studio wins
Product launch studio
A discrete launch coming up — once or twice a year.
When In-house launch hire wins
In-house launch hire
Continuous launches, ongoing GTM, scaled marketing org.
Factor-by-factor · 02
Direct comparison.
| Factor | Product launch studio | In-house launch hire |
|---|---|---|
| Annual cost | $15-50k per launch | $150k+ FTE |
| Network depth (press, PH) | Strong | Variable |
| Launch-day execution | Excellent | Variable |
| Continuous GTM | Limited | Yes |
| Best for | Discrete launches | Continuous GTM motion |
| Risk of failed launch | Low | Variable |
Considering us?
We're an agency.
If this comparison is helpful, that probably means you're considering whether to hire one. Brief us — we'll tell you honestly if we're a fit.
Brief us