Glossary · SEO
What is
Keyword Research?
Identifying search queries to target based on volume, difficulty, intent, and business fit.
By Anish· Founder · Vedwix
·Definition
Keyword research evaluates search demand against competition and conversion potential. Modern keyword research goes beyond volume — it looks at SERP features, intent classification, click-through rates, and topic clustering. The output is a content roadmap, not a spreadsheet.
Example
A B2B SaaS company finds that "Notion alternative for engineering teams" has 200 searches/month but a 5% conversion rate to free trial.
How Vedwix uses Keyword Research in client work
We use Ahrefs and Semrush plus first-party data from your analytics to ground research in real intent.
Building with Keyword Research?
We ship this.
If you're building with Keyword Research in production, we can help — from architecture review to full implementation.
Brief us