Hiring guide · Leadership
How to hire a
head of marketing.
Head of marketing runs the marketing org — positioning, content, channels, lifecycle. Different from CMO in scope.
Comp range$200k-$380k base + equity.
Timeline10-18 weeks.
When to hire
Hire in-house
Post-Series-A, you have multiple marketers, and marketing strategy needs a consistent owner.
When to outsource
Outsource to a studio
Below 3 marketers. Fractional CMO is a better fit.
Evaluation · 02
Signs of strong candidates.
Strong signals
- Has led marketing at comparable-stage company
- Strong positioning chops
- Multi-channel experience
- Cross-functional partnership
- Has hired marketers
Red flags
- ✗Single-channel-only experience
- ✗No real positioning work
- ✗Title-inflated
- ✗No hiring experience
- ✗No cross-functional partnership
Interview · 03
Questions to ask.
- Q1
How do you sequence a multi-channel strategy?
- Q2
How do you partner with sales/product?
- Q3
How do you measure brand vs performance?
- Q4
How do you hire marketers?
- Q5
How would you audit our marketing?
Considering a studio?
We bridge
to your hire.
We help structure marketing leadership hiring. If you're not ready to hire a head of marketing yet, brief us — we can fill the gap and help you hire later.
Brief us