Hiring guide · Leadership
How to hire a
sales leader / VP Sales.
Sales leaders own revenue strategy, hiring, and process. The right hire depends on stage — pre-Series-A is a founding AE, Series-B+ is a real VP.
Comp range$200k-$380k base + variable.
Timeline10-18 weeks.
When to hire
Hire in-house
You have a real sales motion and need a leader to scale it.
When to outsource
Outsource to a studio
You're self-serve / PLG. A sales leader is overhead, not lift.
Evaluation · 02
Signs of strong candidates.
Strong signals
- Has led sales at comparable stage
- Strong forecasting chops
- Has hired AEs
- Cross-functional partnership
- Strong customer-conversation skills
Red flags
- ✗Only individual-contributor experience
- ✗No forecasting chops
- ✗No hiring experience
- ✗Title inflation
- ✗Pure operator — no strategy
Interview · 03
Questions to ask.
- Q1
Walk me through a sales motion you built.
- Q2
How do you forecast?
- Q3
How do you hire AEs?
- Q4
How do you partner with marketing?
- Q5
How would you assess our motion?
Considering a studio?
We bridge
to your hire.
We sometimes help structure sales-leadership hiring. If you're not ready to hire a sales leader / VP Sales yet, brief us — we can fill the gap and help you hire later.
Brief us