Profile · company · B2B SaaS
Attio.
Spreadsheet-shaped CRM.
Typecompany
CategoryB2B SaaS
Founded2019
Based inLondon
By Anish· Founder · Vedwix
·Story
Attio was founded in 2019 by Nicolas Sharp and Alex Christie. The company is rebuilding the CRM from a modern, spreadsheet-like UX with deep relational data model. By 2026, Attio has become a popular alternative to Hubspot and Salesforce among modern SaaS companies. The product's unique data model — first-class relationships, lookups, formulas — has anchored a new category.
What they built
Attio (the CRM), Attio for Sales, Attio for Operations.
Notable facts
- Founded 2019
- Series B 2024
- Spreadsheet-flavored CRM
- Modern SaaS adoption
- Strong design team
Design / brand lessons
New shape = new category. Attio's spreadsheet-like model is positioning, not just UX.
Inspired by Attio?
Build at that level.
The companies above set the bar. Vedwix designs and engineers in the same league. Brief us if you want to ship like Attio.
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