Profile · company · Authentication

Auth0.

Identity-as-a-service platform.

Typecompany
CategoryAuthentication
Founded2013
Based inBellevue, WA
By Anish· Founder · Vedwix
·

Story

Auth0 was founded in 2013 by Eugenio Pace and Matias Woloski. The company became the leading developer-focused identity platform before being acquired by Okta in 2021 for $6.5B. By 2026, Auth0 is part of Okta but operates as a developer-flavored sub-brand.

What they built

Auth0 (identity platform), Auth0 Actions, custom databases.

Notable facts

  • Founded 2013
  • Acquired by Okta 2021 for $6.5B
  • Argentina-Latin-America heritage
  • Strong developer documentation
  • Now part of Okta

Design / brand lessons

Acquired companies need to keep their distinct brand to retain developer mindshare.

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