Profile · company · Productivity

Notion.

All-in-one workspace.

Typecompany
CategoryProductivity
Founded2013
Based inSan Francisco
By Anish· Founder · Vedwix
·

Story

Notion was founded in 2013 by Ivan Zhao and Simon Last. The company's 2018 relaunch — after a near-death first version — kicked off the modern productivity-app movement. By 2026, Notion has tens of millions of users, Notion AI is widely adopted, and the company has helped define what "productivity software" looks like for the 2020s. The aesthetic — minimal, accessible, illustration-led — has been imitated thousands of times.

What they built

Notion (the workspace), Notion AI, Notion Calendar, Notion Mail, and a growing platform.

Notable facts

  • Founded 2013, near-death and relaunched 2018
  • Tens of millions of users
  • Notion AI launched 2022
  • Defined the "blocks-as-content" interface paradigm
  • IPO speculation throughout 2024-2026

Design / brand lessons

Friendly accessibility scales. Notion looks reassuring even when the underlying system is complex.

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