Profile · company · Customer support

Plain.

Modern customer support for technical teams.

Typecompany
CategoryCustomer support
Founded2020
Based inLondon
By Anish· Founder · Vedwix
·

Story

Plain was founded in 2020 by Simon Rohrbach (formerly of Deliveroo and design lead at Stripe). The company built modern customer-support software designed for engineering-driven companies — keyboard-first, B2B-friendly, with an exquisite craft level. By 2026, Plain has raised a Series B, has a strong customer base in the modern SaaS world, and sets a benchmark for B2B SaaS design.

What they built

Plain (the support platform), email + chat + Slack channels.

Notable facts

  • Founded 2020
  • Founder previously design lead at Stripe
  • Series A 2022, Series B 2024
  • Anti-Zendesk positioning
  • Reference design for restraint and craft

Design / brand lessons

Restraint as differentiation — most support tools shout, Plain whispers.

Inspired by Plain?

Build at that level.

The companies above set the bar. Vedwix designs and engineers in the same league. Brief us if you want to ship like Plain.

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Building the next Plain?

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