Brand Identity — Vedwix

DISCIPLINE 04 · BRAND

Identities
with a point
of view.

NamingWordmarksType pairingMotion

A logo is the last thing we worry about. We start with the argument.

Brand work at Vedwix begins with positioning — what's the actual claim this company is making in the market? Naming and visual identity follow. We deliver a complete identity system with rationale documented for every choice.

Most of our brand work is for technical companies whose first identity got phoned in by their early dev team. We rebuild it properly.

✓Naming & positioning workshop
✓Visual identity system
✓Brand guidelines (50–80 page Notion site)
✓Motion / sound identity
✓Templates & collateral library

Typical scope6–10 wks

Identities built34 to date

Still in use33 of 34

Brief us on brand work →

How it unfolds

Argument first, logo last.

Week 1–2

Positioning Workshop

Two-day intensive to define the market argument. Who are you for, what is the claim, how does it differ. This is where most identity work goes wrong — we do it first.

Week 3–4

Naming & Voice

If naming is in scope, we run it here. We deliver three directions with rationale. Then tone-of-voice principles so the brand can actually write things.

Week 5–8

Visual Identity

Wordmark, type pairing, colour system, illustration style, motion principles. Three directions, each presented in full context — not moodboards.

Week 9–10

System & Handoff

Full brand guidelines in a Notion site. Figma library. Templates. A system your team can actually use without calling us every time.

From the studio

Brand work fails when it starts with aesthetics. Every identity we've built that lasted started with a positioning argument — a clear, defensible claim about why this company exists and who it's for. The logo is just the punctuation at the end of that sentence.

AnishFounder · Vedwix

Identitieswith a pointof view.

Brand that hassomething to say.

Identities
with a point
of view.

Brand that has
something to say.