Product Launch Checklist
for Series A startups.
A 30-item launch checklist covering press, social, ProductHunt, email, ads, and on-call coverage. Press, ProductHunt, customer cohort, on-call coverage. Full launch motion.
Get the templateWhat's included
- Pre-launch (T-4 weeks)
- Pre-launch (T-1 week)
- Launch day
- Launch week
- Post-launch
Why this version
Press, ProductHunt, customer cohort, on-call coverage. Full launch motion.
Run with our launch clients. Adapted to your channel mix.
How Series A startups use this template.
For Series A startups, the launch is full-orchestra: press, ProductHunt, paid amplification, customer cohort engagement, on-call coverage. The checklist coordinates 4-6 functions over 6-8 weeks. The discipline is sequencing — press relationships built 4 weeks out, content prepared 2 weeks out, paid budget set 1 week out, on-call rotation 1 day out.
Series A startups-specific gotchas
- Press relationships need 4 weeks of warming, not last-week outreach
- Embargo agreements are standard — get them in writing
- Paid budget should be 20-30% of soft launch revenue
- On-call rotation is critical (launches break things)
- Customer cohort communication shouldn't be ignored
A Series A startup launches a major feature with press coverage in TechCrunch, Bloomberg, and 4 industry publications. Launch-day signups: 18,000. Total preparation: 6 weeks orchestrated across 4 functions.
Common Series A startups questions
When do we start press outreach?
Four weeks out, six for top-tier publications.
What's the right paid budget?
Depends on launch goals. Brand-driven launches less; conversion-driven launches more.
Templates are starts.
If you want senior practitioners filling in this template for a specific Series A startups engagement, brief us.
Brief us