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Positioning Template (April Dunford-style).

A positioning template based on April Dunford's "Obviously Awesome" framework.

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FormatMarkdown
Best forFounders refining positioning
Sections5
CostFree

What's included

  • Competitive alternatives
  • Unique attributes
  • Value
  • Best-fit ICP
  • Market category

Why this template

Default positioning exercise we run with growth clients.

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