Press Kit Template
for pre-seed founders.
A press kit template for announcement days — assets, bios, screenshots, fact sheet. Lightweight version. Founder bios + screenshots + boilerplate.
Get the templateWhat's included
- Headline
- Boilerplate
- Founder bios
- Logo files
- Screenshots
- Fact sheet
- Press contact
Why this version
Lightweight version. Founder bios + screenshots + boilerplate.
Send a press kit, not 10 attachments.
How pre-seed founders use this template.
For pre-seed founders, the press kit should be lightweight — founder bios, screenshots, boilerplate, contact. No expensive photography, no over-produced video. Press at pre-seed stage is rare anyway; the press kit is more for community amplification than traditional media. Total time investment: 2-3 hours. Total cost: $0.
pre-seed founders-specific gotchas
- Don't over-invest in pre-seed press kits
- Founder bios from LinkedIn — keep them factual
- Screenshots of the product matter more than illustrations
- Boilerplate should be 2-3 sentences max
- Contact: founder email, not press@ alias
A pre-seed founder builds a press kit in 2 hours: 4 screenshots, 2 founder bios, boilerplate, contact. Total used in 18 months: 12 times. Total cost: 2 hours.
Common pre-seed founders questions
Should we hire a PR firm at pre-seed?
Almost never. Founder-led outreach is more effective.
What about HARO or similar tools?
Worth using for low-effort response opportunities.
Templates are starts.
If you want senior practitioners filling in this template for a specific pre-seed founders engagement, brief us.
Brief us