Calculator

Rebrand ROI
calculator.

Estimate ROI of a rebrand based on conversion lift and category positioning.

How we calibrated this
Used to model brand-engagement ROI for serious clients.
Inputs

Tell us about your project.

This is a static reference card. For interactive calculators, talk to us — we tune the assumptions per client.

Rebrand cost (USD)

Range: 5000–500000 USD · Default: 75000 USD

Monthly site visitors

Range: 1000–5000000 visitors · Default: 100000 visitors

Current conversion rate

Range: 0.1–20 % · Default: 2 %

Expected conversion lift
  • Modest (10-15%)0.125×
  • Meaningful (20-30%)0.25×
  • Transformational (40-60%)0.5×
Avg conversion value (USD)

Range: 5–5000 USD · Default: 200 USD

How it's calculated

The formula.

Annual additional revenue / rebrand cost

Output

Annual additional revenue

Revenue lift from rebrand.

Output

Months to ROI

How long until rebrand pays for itself.

Output

24-month ROI multiple

Total return after 2 years.

Want a real estimate?

This is a band,
not a quote.

For a real estimate calibrated to your specific project, brief us. We get back within two business days.

Brief us on a rebrand
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Got a specific project?

Brief us in three sentences. We'll send a tailored estimate.

Brief us on a rebrand