How much does
brand identity
cost in 2026?
Brand identity costs vary from logo-only to full system work. Below are 2026 bands.
What you get at each tier.
Bargain ($500-3k)
$500-$3,000
What you get: A logo from a freelancer or 99designs.
Trade-offs: Originality, system thinking, brand book.
Mid-market ($5k-15k)
$5,000-$15,000
What you get: A logo + color + type system from a freelance brand designer. Some applications.
Trade-offs: Naming, motion, comprehensive brand book.
Senior studio ($25k-75k)
$25,000-$75,000
What you get: Full identity system — logo family, type, color, motion, brand book, applications.
Trade-offs: Speed (8-12 weeks).
Premier ($75k-300k+)
$75,000-$300,000+
What you get: Strategy + naming + full identity + applications + ongoing partnership.
Trade-offs: Budget.
Don't forget the add-ons.
- Type license fees
- Stock photography or custom photography
- Print production for physical applications
- Brand book hosting / ongoing maintenance
- Refresh cycles (typically every 5-7 years)
- Trademarks and IP search
What drives cost most
- Scope (logo only vs full system)
- Naming included
- Number of applications
- Custom typeface design
- Motion and verbal identity work
Bands aren't
quotes.
For a real quote tailored to your project, brief us. We respond within two business days.
Get a quoteWhere we sit.
We do real systems, not just logos. Mid-market is rare for us.