Cost guide · Brand
How much does
logo design
cost in 2026?
Logo design alone (vs full identity) is the most-asked-about brand spend. Below are 2026 bands.
Where Vedwix sits
We don't take logo-only briefs — they almost always need to become system briefs.
Budget bands · 01
What you get at each tier.
Tier 01
Crowdsource ($300-1k)
$300-$1,000
What you get: 99designs or similar. Many submissions, varying quality.
Trade-offs: Originality, system thinking, IP cleanliness.
Tier 02
Freelance ($1k-5k)
$1,000-$5,000
What you get: A logo + color + type from a freelancer.
Trade-offs: Brand book, applications, naming.
Tier 03
Mid-market studio ($5k-15k)
$5,000-$15,000
What you get: A logo family from a small studio with applications.
Trade-offs: Strategy, naming, full system.
Tier 04
Senior studio ($15k-75k+)
$15,000-$75,000+
What you get: Logo family + applications + system from senior practitioners.
Trade-offs: Budget.
Hidden costs · 02
Don't forget the add-ons.
- Trademark search and filing
- Type licensing if using paid fonts
- File format conversion for production
- Brand book if not included
- Future variations (mobile app icon, favicons, etc.)
What drives cost most
- Scope (single mark vs family)
- Strategy work included
- Applications
- Originality vs derivative
- Studio reputation
Want a real quote?
Bands aren't
quotes.
For a real quote tailored to your project, brief us. We respond within two business days.
Get a quoteVedwix context · 03
Where we sit.
We don't take logo-only briefs — they almost always need to become system briefs.