Creative Brief Template
for illustrators.
A creative brief for design and brand engagements. Style references, scale of usage, technical specs.
Get the templateWhat's included
- Audience
- Tone
- Message hierarchy
- Mandatories
- Things to avoid
- Reference work
Why this version
Style references, scale of usage, technical specs.
The "things to avoid" section is what most briefs miss.
How illustrators use this template.
For illustrators, the brief specifies style references, scale of usage, technical specs, and color constraints. Illustrator-specific concerns: vector vs raster, output sizes, color profile (RGB, CMYK), file formats needed. Style references should be specific (3-5 named illustrators or specific works) rather than vague ("playful"). Technical constraints matter: line weight limits, color palette restrictions, scale variations.
illustrators-specific gotchas
- Style references must be specific — name names
- Scale variations: app icon to hero illustration
- Color profile RGB or CMYK or both
- File format: SVG, PNG, AI, working files
- Animation requirement: still or motion
An illustrator receives a brief with 4 named style references, scale specifications (16px to 1600px), and color palette. Final illustrations require minimal revision.
Common illustrators questions
What's a fair illustration rate?
Varies. $200-2000 per illustration typical for branded work.
What about NFT / AI-art licensing concerns?
Specify usage rights — exclusive vs non-exclusive — in the brief.
Templates are starts.
If you want senior practitioners filling in this template for a specific illustrators engagement, brief us.
Brief us